KreaTech - Knowledge in Motion
Dive into webinars, expert talks, and educational content that bridge film practice with neuroscience, biometrics, and emerging media technologies.
Info Video - The Storyteller’s Blind Spot
The Storyteller’s Blind Spot
Every filmmaker wants their story to connect — to make audiences feel something real.
This info-video explores the invisible space between creative intention and emotional impact. By combining the art of storytelling with the science of human emotion, KreaTech teaches creators how to see audience reactions through data, biometrics, and neurometrics.
From Neuromarketing to Neurocinema
Techniques once used in neuromarketing are now applied to filmmaking and education.
In this webinar, Gianluca Di Flumeri, PhD from BrainSigns and the University of Rome shows how neuroscience is reshaping our understanding of storytelling.
Webinar: From Neuromarketing to Neurocinema
Data-Driven Storytelling in Practice
Data-Driven Storytelling in Practice
In this presentation, Rozalia Godsk from Cinematronic showcases a practical example of using data in filmmaking, developed within the KreaTech Project.
Filmed at the Virtual Production Studios of Film University Babelsberg, the case centers on Marco Braune’s sci-fi mini-series Interconnection — a production that integrates biometric feedback directly into the creative process.
Measuring the Learning Experience
In this webinar, Alessia Vozzi from BrainSigns shows how neuroscience can be used to evaluate user experience (UX) in digital learning platforms.
By combining physiological and behavioral data, the study revealed patterns of attention, stress, and engagement, showing how design and usability shape learning. The results illustrate how neuro-scientific methods can enhance traditional evaluation, creating more intuitive and emotionally aware tools.
Webinar: Measuring the Learning Experience
Podcast: When Art Meets Data
When Art Meets Data
In this podcast, we explore how technology is transforming the art of filmmaking through biometric and neurometric data.
Using a case study from Film University Babelsberg, we discuss how real-time signals like heart rate, eye tracking, and skin conductance reveal the audience’s true emotional reactions.
We dive into both the creative potential and the ethical challenges — asking what happens when storytelling itself becomes measurable.